Hailey Denison, CPA, has recently accepted a position as a financial analyst with Machine Design and Factory Automation (MDFA) Ltd. Reporting to Dexter Reid, P. Eng., Vice-President of New Product Development, Denison is responsible for preparing detailed feasibility studies of all new products to determine if they are commercially viable prior to being approved for launch. Company policy requires that analysts use the net present value (NPV) method.

Product Review Process

MDFAs divisions are autonomous and are expected to work closely with current and prospective customers to originate new product proposals. These proposals are presented to MDFAs New Product Screening Committee (NPSC) for approval in three stages. In the first stage, the division tries to convince the NPSC of the products technical and commercial potential in general terms. If approved, the NPSC provides funding to design a prototype. In the second stage, the prototype is reviewed to determine if it is technically viable. The product is normally sent back to the division for further refinements based on input from the committee. If these issues are addressed successfully, the product moves on to stage 3 where a detailed feasibility study of the commercial viability of the new product is completed by an independent financial analyst from the Office of the Vice-President of New Product Development. If approved at stage 3, the division receives funding to launch the product.

Once a new product is launched, each division must provide a monthly progress report to the NPSC where the committee can decide to maintain, increase, decrease or discontinue funding based on their progress.

New Product Proposals

Denison is currently preparing two, new product feasibility studies. One product is an industrial air filtration system that is used in sawmills and grain storage terminals. Wood and grain particles pose serious health and safety concerns for employees in these facilities if not properly controlled. Numerous systems are available to keep particle counts to an acceptable level, but MDFA has designed a new system based on vacuum cleaner technology that extracts and bags the particles and allows the clients to recycle them as inputs in particleboard manufacturing and as animal feed.

The second product is an automated paving stone installer. Increasingly cities are substituting paving stones for concrete when installing pedestrian walkways. Not only are paving stones visually more appealing than concrete or pebbled aggregate, but they also do not crack in the winter months, can be easily repaired if damaged, and can be moved and then replaced in order to access water and sewage services.

Industrial Air Filtration System (IAFS) Projections

The Ventilation Division will manufacture the IAFS using idle facilities. This plant can produce up to 200 units per year over the products 10-year life. An outside appraiser indicated that the plant is worth $2,750,000, which breaks down as $1,250,000 for the land and $1,500,000 for the building. New production equipment costing $5,300,000 is also required. It is believed that the land will have a residual value of $1,500,000 at the end of the projects life, while the building and equipment will be worth $350,000 and $250,000. The building is subject to a CCA rate of 4 percent and the equipment is subject to a CCA rate of 20 percent. Incremental net working capital of $550,000 is also needed which will be liquidated at the end of the products life.

APSI sales are estimated to be 75 units in the first year and will grow by 25 percent a year until plant capacity is reached. The unit price is $125,000 and unit costs are $103,500 per unit, which includes direct materials, direct labour, and manufacturing overhead. The Ventilation Division must also pay a

$10,000 licensing fee per unit for the vacuum cleaner technology. Incremental selling and administration costs will be $360,000 per year.

Automated Paving Stone Installer (APSI) Projections

A new factory is needed to manufacture the APSI. The facility can produce up to 250 machines each year over the products 15-year life. A parcel of land worth $450,000 will be purchased and a building constructed for $1,750,000. Equipment costing $3,550,000 is also be required. At the end of the projects life, it is estimated the land can be sold for $770,000, while the building will have a residual value of $850,000 and the equipments residual value will be negligible. Building and equipment costs are subject to CCA rates of 4 percent and 20 percent respectfully. An investment of $350,000 in net working capital is needed to support production that will be liquidated at the end of the products life.

APSI sales are forecasted to be 100 units in the first year, 200 in the second year, and then reach factory capacity of 250 units in the third year. The products list price is $350,000 and its unit cost is $338,500, which includes direct materials, direct labour and factory overhead. Incremental selling and administration costs will be $1,570,000. Existing corporate overhead of $230,000 per year will be allocated to the product as per company policy. Factory equipment will be overhauled at a cost of $1,500,000 at the end of year 8.

Discount Rate

In the past, MDFA used a corporate cost of capital to evaluate the feasibility of its new product proposals. Denison felt this rate was inaccurate as it reflected the weighted-average cost of capital of the three MDFA divisions. In comparison, the Surfaces Division likely has a lower cost of capital as it sells its products primarily to the city and municipal governments with relatively stable tax revenues and public works budgets. To be more precise, Denison decided to use divisional costs of capital to evaluate each project.

To determine the cost of capital for the Ventilation Division, Denison collected information on five public companies in the industry:

Company	Beta	Treasury Spread
Rapid Flow	1.43	4.12%
Environmental Systems	1.25	3.91%
Clean Air	1.37	4.03%
CirculVent	1.42	4.08%
Pure Air	1.29	4.02%

For the Surfaces Division, MDFA only has one publicly-traded North American company for comparison. Dura Surface Ltd. has been in existence for 30 years selling road and sidewalk surfacing machinery. Exhibit 1 provides share prices for Dura Surface and national stock index values for the last five years. Dura Surface issues bonds to finance its operations, which currently trade at 101.11 and have a coupon rate of 5.31 percent and a term of 15 years. Due to its strong financial position, MDFA is able to raise new capital inexpensively. The cost of issuing new equity is 5 percent and the cost of raising debt is 1.5 percent. Company policy is not to include issuance costs in the costs of capital, but to show it as a cash outflow in all NPV analyses. Retained earnings are used instead of new equity to fund growth to avoid control problems.

The interest rate on the 20-year Government of Canada bond is currently 4.0 percent and the market risk premium is 5.5 percent. MDFA has a marginal tax rate of 25 percent and a long-term debt to total capitalization ratio of 35 percent which approximates the companys target capital structure.

Assuming the role of Hailey Denison, prepare a one-page memorandum which determines the feasibility of the proposed IAFS and APSI products at MDFA. Exhibits should contain the detailed financial calculations, while the memo should summarize and analyze this data and consider other non-quantitative factors. Exhibits should show all calculations in detail, so part marks can be awarded

Exhibit 1: Market Return Data 30 6389.22 62.87 Monthly Stock Index Dura Surface 31 6289.78 60.38 Share Price 32 6305.53 61.83 1 2 6003.56 60.21 33 6037.33 61.31 34 6154.88 62.66 35 6310.76 6450.33 62.95 64.30 3 6477.88 64.57 4 6234.33 63.38 36 6485.94 66.83 5 6450.67 63.21 37 6432.94 63.83 6 6600.00 6340.77 61.88 38 6120.88 58.27 39 65.44 68.33 7 6734.55 8 73.58 7321.34 7454.34 9 74.83 10 80.30 11 7645.48 7903.33 8134.33 72.37 12 77.30 5807.33 54.54 40 5783.78 53.54 41 5845.44 55.65 42 5965.44 57.66 43 5927.03 55.33 44 5803.34 54.87 45 6034.33 57.38 46 6100.93 60.38 47 6378.45 63.37 48 6456.33 65.08 49 13 80.58 14 83.58 83.32 15 16 8234.33 8305.33 8300.87 8413.75 8500.33 8700.34 84.69 17 85.32 89.69 18 19 8654.00 87.32 20 21 6409.37 64.30 50 6543.55 67.39 51 6698.33 70.74 52 6703.87 74.32 53 6684.34 69.30 54 6834.95 72.77 55 90.64 87.32 22 93.65 92.43 23 24 25 8778.30 8503.00 8876.33 8903.33 9034.44 8953.33 8957.32 9003.78 93.43 92.55 6699.44 72.64 56 6584.50 64.58 57 6593.22 65.38 58 6534.56 63.76 59 26 95.53 27 94.33 28 6667.98 66.31 60 8933.68 93.58 29 6490.88 65.43 Exhibit 1: Market Return Data 30 6389.22 62.87 Monthly Stock Index Dura Surface 31 6289.78 60.38 Share Price 32 6305.53 61.83 1 2 6003.56 60.21 33 6037.33 61.31 34 6154.88 62.66 35 6310.76 6450.33 62.95 64.30 3 6477.88 64.57 4 6234.33 63.38 36 6485.94 66.83 5 6450.67 63.21 37 6432.94 63.83 6 6600.00 6340.77 61.88 38 6120.88 58.27 39 65.44 68.33 7 6734.55 8 73.58 7321.34 7454.34 9 74.83 10 80.30 11 7645.48 7903.33 8134.33 72.37 12 77.30 5807.33 54.54 40 5783.78 53.54 41 5845.44 55.65 42 5965.44 57.66 43 5927.03 55.33 44 5803.34 54.87 45 6034.33 57.38 46 6100.93 60.38 47 6378.45 63.37 48 6456.33 65.08 49 13 80.58 14 83.58 83.32 15 16 8234.33 8305.33 8300.87 8413.75 8500.33 8700.34 84.69 17 85.32 89.69 18 19 8654.00 87.32 20 21 6409.37 64.30 50 6543.55 67.39 51 6698.33 70.74 52 6703.87 74.32 53 6684.34 69.30 54 6834.95 72.77 55 90.64 87.32 22 93.65 92.43 23 24 25 8778.30 8503.00 8876.33 8903.33 9034.44 8953.33 8957.32 9003.78 93.43 92.55 6699.44 72.64 56 6584.50 64.58 57 6593.22 65.38 58 6534.56 63.76 59 26 95.53 27 94.33 28 6667.98 66.31 60 8933.68 93.58 29 6490.88 65.43