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Hale s Productions is considering producing a pilot for a comedy series in the hope of selling it to a major streaming service. The streaming
Hales Productions is considering producing a pilot for a comedy series in the hope ofselling it to a major streaming service. The streaming service may decide to reject theseries but it may also decide to purchase the rights to the series for either one or twoyears At this point in time, Hale may either produce the pilot and wait for the streamingservices decision or transfer the rights for the pilot and series to a competitor for$ Hales decision alternatives and profits in thousands of dollars are asfollows:State of NatureDecision Alternative Reject, s Year, s Years, sProduce pilot, dSell to competitor, dThe probabilities for the states of nature are Ps Ps and PsFor a consulting fee of $ an agency will review the plans for the comedy series andindicate the overall chances of a favorable streaming service reaction to the series.Assume that the agency review will result in a favorable F or an unfavorable U reviewand that the following probabilities are relevant.PF Ps F Ps UPU Ps F Ps UPs F Ps Ua Construct a decision tree for this problem.b What is the recommended decision if the agency opinion is not used? What is theexpected value?c What is the expected value of perfect information?d What is Hales optimal decision strategy assuming the agencys information is used?e What is the expected value of the agencys information?f Is the agencys information worth the $ fee? What is the maximum that Haleshould be willing to pay for the information?g What is the recommended decision?
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