Haleeb Foods Pvt Ltd is in the business of Milk industry from last 3 decades. The brand faced the failure issues from quiet long. The presence of milk has become the question mark for management. The brand recall has been diminished now as the consumer preference level has been shifted widely to Nestle Milk Pak and Olpers by large. The positioning Sab Se Garha Doodh Haleeb is still in consumer`s mind. The brand pricing is competitive as off the major competition, further the brand is available in some of the stores in top 10 cities of Pakistan whereas; competition has by large good reach. Briefly point out 5 major strategic reasons of failure and proposed the 5 marketing wayforwards to establish the brand again.