Question
Hale's Productions is considering producing a pilot for a comedy series in the hope of selling it to a major streaming service. The streaming service
Hale's Productions is considering producing a pilot for a comedy series in the hope of selling it to a major streaming service. The streaming service may decide to reject the series, but it may also decide to purchase the rights to the series for either one or two years. At this point in time, Hale may either produce the pilot and wait for the streaming service's decision or transfer the rights for the pilot and series to a competitor for $100,000. Hale's decision alternatives and profits (in thousands of dollars) are as follows:
Decision Alternative State of Nature Reject, s1 1 Year, s2 2 Years, s3 Produce pilot, d1 100 50 150 Sell to competitor, d2 100 100 100 The probabilities for the states of nature are P(s1) = 0.1878, P(s2) = 0.3210, and P(s3) = 0.4912. For a consulting fee of $5,000, an agency will review the plans for the comedy series and indicate the overall chances of a favorable streaming service reaction to the series. Assume that the agency review will result in a favorable (F) or an unfavorable (U) review and that the following probabilities are relevant.
P(F) = 0.69 P(U) = 0.31 P(s1|F) = 0.07 P(s2|F) = 0.29 P(s3|F) = 0.64 P(s1|U) = 0.45 P(s2|U) = 0.39 P(s3|U) = 0.16
(a) Construct a decision tree for this problem. (Enter your answers in thousands of dollars.)
(b) What is the recommended decision if the agency opinion is not used? produce pilot, d1 sell to competitor, d2 What is the expected value (in thousands of dollars)? thousand dollars
(c) What is the expected value of perfect information (in thousands of dollars)? thousand dollars (d) What is Hale's optimal decision strategy assuming the agency's information is used? If favorable, ---Select--- . If unfavorable, ---Select--- .
(e) What is the expected value (in thousands of dollars) of the agency's information? (Round your answer to two decimal places.) thousand dollars (f) Is the agency's information worth the $5,000 fee? Yes No What is the maximum that Hale should be willing to pay (in thousands of dollars) for the information? (Round your answer to two decimal places.) thousand dollars
(g) What is the recommended decision? Agency; if favorable, produce the pilot Agency; if unfavorable, sell to competitor No agency; sell to competitor No agency; produce the pilot
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