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Hallmark is likely the most known brand in the empathy market, Wrangler Jeans in the ruggedness market, and Apple in the tech - sawy market.

Hallmark is likely the most known brand in the empathy market, Wrangler Jeans in the ruggedness market, and Apple in the tech

-

sawy market. Each of these examples represents the brand's

.

identity

.

IMC plan

.

objective

.

marketing mix

.

strategic plan

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