1. Halo Top, famous for its low-calorie, high-protein ice cream, decided to target dieting millennial and generation Z consumers who love dessert in the ______ of the marketing planning process.

   	A.	Control phase
   	B.	Implementation phase
   	C.	Planning phase
   	D.	Strategy phase

1 points

QUESTION 7

1. If an charity is interested in how educated people are in a certain country, they will probably look at that countrys

   	A.	GDP
   	B.	Human Development Index
   	C.	GNI
   	D.	Purchasing Power Parity
   	E.	Inflation

1 points

QUESTION 8

1. Ryan and his wife Stephanie recently acquired a Subway franchise, and now operate a Subway sandwich store in the suburbs. Which of the following is not one of the disadvantages that they might face as franchise owners?

   	A.	Limited creativity
   	B.	Lack of business support and training
   	C.	Royalty payments to Subway
   	D.	A large initial start-up cost
   	E.	Limited flexibility

1 points

QUESTION 9

1. When an American novel is released in Germany, it is translated into German, but otherwise the novel stays the same. This is an example of which global product strategy?

   	A.	Sell totally new products or services in the host country
   	B.	Sell the same product s in both the home country and the new country
   	C.	Sella product similar to that sold in the home country, but include minor adaptations
   	D.	Sell only products that are native to the home country

1 points

QUESTION 10

1. Which of the following is an example of a company basing its strategy on an analysis of a foreign countrys infrastructure?

   	A.	KFC marketing itself as a Christmas food in Japan
   	B.	Unilever having long supply chains to deliver products to rural customers in Brazil
   	C.	McDonald's creating vegan warps for its Indian restaurants
   	D.	Volkswagen creating smaller, cheaper cars for the Chinese market
   	E.	Facebook and Google following different privacy regulations in the European Union than in the U.S.

1 points

QUESTION 11

1. In the Philippines, McDonalds has a surprisingly extensive menu, and sells a dish called McSpaghetti. The McSpaghetti is an example of which global product strategy?

   	A.	Sell a product similar to that sold in the home country, but include minor adaptations
   	B.	Sell the same products in both the home country market and the host country
   	C.	Sell only products native to the home country
   	D.	Sell totally new products in the host country

1 points

QUESTION 12

1. Allbirds recently announced that they are going to create a high-performance sneaker together with Adidas that has the lowest possible carbon emissions. What kind of relationship is this describing?

   	A.	A franchisor-franchisee relationship
   	B.	A joint venture
   	C.	A co-exporting agreement
   	D.	A direct investment

1 points

QUESTION 13

1. Which of these is a favorable characteristic for international market expansion? A country with

   	A.	No trade agreements
   	B.	Sanctions against it
   	C.	A trade surplus
   	D.	No population growth
   	E.	Inadequate distribution channels