Hamakua Macadamia Nut Company on Big Island (https://hawnnut.com/)

1.How should I think about my online product assortment?

2. How can I grow my e-commerce business without compromising my margin?

3. What steps must I take to generate sales?

Use these 6 strategies to answer three questions.

1. Develop a distinct online merchandising strategy, instead of re-creating the physical store on the web

2. Be nimble; quickly pivot to match shifts in customer demand

3. Apply the rule of 40% gross margin to drive price and product assortment

4. Develop a cost focus and find innovative ways to address structural costs. How can retailers grow their e-commerce business without compromising margin?

5. Focus on core capabilities first before moving to omnichannel

6. Use what others built to enhance capabilities and drive scale

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