Question
Hamakua Macadamia Nut Company on Big Island (https://hawnnut.com/) 1. How should I think about my online product assortment? 2. How can I grow my e-commerce
Hamakua Macadamia Nut Company on Big Island (https://hawnnut.com/)
1.How should I think about my online product assortment?
2. How can I grow my e-commerce business without compromising my margin?
3. What steps must I take to generate sales?
Use these 6 strategies to answer three questions.
1. Develop a distinct online merchandising strategy, instead of re-creating the physical store on the web
2. Be nimble; quickly pivot to match shifts in customer demand
3. Apply the rule of 40% gross margin to drive price and product assortment
4. Develop a cost focus and find innovative ways to address structural costs. How can retailers grow their e-commerce business without compromising margin?
5. Focus on core capabilities first before moving to omnichannel
6. Use what others built to enhance capabilities and drive scale
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