Hands On Miami is an organization that raises money needed to do community projects in Miami, Florida. They run programs such as feeding homeless people, providing shelters in emergencies, reading stories to children at the Salvation Army, cleaning up beaches and parks, and many other projects. Their goal is to make Miami a better place to live and work. How do they raise this money? They want people to donate their old cell phones and printer cartridges. Then, when Hands On Miami recycles these items, they receive $10 for every used printer cartridge and up to $20 for every cell phone. Here are some facts about these two items. Nearly 300 million ink cartridges are discarded every year. They are made of industrial plastics that take up to 1000 years to decompose; however, cartridge recycling saves 40,000 tons of plastic from being dumped in landfills. People are always buying new cell phones. Old cells phones don't do anyone any good when they end up in drawers and dumps. Hands On Miami has recycling centers, they receive mailed in donations, and they pick up donations. Their web site is www.miamdaderecycling.org. The number is 1-800- 534-9989. Assignment Your job is to make people want to donate to Hands On Miami. A lot of people simply can't be bothered to participate in a donation program because it's so much easier to just throw things away. So use the persuasion 4-step formula - and the information above - to write a motivating, persuasive letter that will move readers to participate in the Hands On Miami program. Your letter should make readers have a genuine desire to respond to your call to action instead of throwing your letter away. The mailing list you're using contains the names of 3000 small businesses in the East Coast area. You're writing to small business owners because they and their employees use a lot of cell phones and printer cartridges. Address this letter to: Mr. Gerardo Rivas, who is the Manager at Systec Communications. The address is 3333 First Street in New York, New York, 99999. You are the President of Hands on Miami; so write your letter on Hands On Miami letterhead, and use your real name. You can put your title of President underneath your name. Remember, do these four steps in order. The Steps 1. Gain Attention 2. Build Interest 3. Reduce Resistance 4 . Motivating Call to Action