Question
Hannon Company makes swimsuits and sells these suits directly to retailers. Although Hannon has a variety of suits, it does not make the All-Body suit
Hannon Company makes swimsuits and sells these suits directly to retailers. Although Hannon has a variety of suits, it does not make the All-Body suit used by highly skilled swimmers. The market research department believes that a strong market exists for this type of suit. The department indicates that the All-Body suit would sell for approximately $109. Given its experience, Hannon believes the All-Body suit would have the following manufacturing costs.
Direct materials | $25 | |||
Direct labor | 32 | |||
Manufacturing overhead | 50 | |||
Total costs | $107 |
Assume that Hannon uses cost-plus pricing, setting the selling price 17% above its costs. What would be the price charged for the All-Body swimsuit?
Assume that Hannon uses target costing. What is the price that Hannon would charge the retailer for the All-Body swimsuit?
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