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Hans owns two different ice cream shop franchise locations in his city. Every year, the city hosts a large festival that overwhelms his resources. He
Hans owns two different ice cream shop franchise locations in his city. Every year, the city hosts a large festival that overwhelms his resources. He asks his parent company for advice on how to handle this challenge. Even though the parent company always has resources for him, no one has experience dealing with this set of local conditions. Hans feels he has no idea what to do without input from the parent company. This is an example of how may be a challenge for franchisees.
limitations on franchisee creativity
franchisee overdependence on the parent company
fraud and misunderstandings
restrictions of franchisee freedom
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