Answered step by step
Verified Expert Solution
Question
1 Approved Answer
HappyPups makes pet cameras and will be introducing their newest product, the Furbo. The Furbo is a camera that allows dog owners to check in
HappyPups makes pet cameras and will be introducing their newest product, the Furbo. The Furbo is a camera that allows dog owners to check in on their pup, give their pup a treat, and talk to them while they are away. HappyPups spent $375,000 on consumer demand studies and an additional $40,000 on research and development to get the perfect product for all pet lovers. Each Furbo will sell for $195. It is expected that Furbo product will generate additional revenue from the sale of treats that are compatible with device. It is expected that 50% of Furbo purchases will result in an additional $15 net profit from treat sales at time of purchase. The Furbo has a variable cost of $125.00, and the project will incur an annual fixed cost of $1,400,000 each year. HappyPups will need to purchase a new machine to manufacture the Furbo for $2,000,000, and will be depreciated using the 3-yr MACRS schedule. HappyPups anticipates it will be able to sell the machine for $750,000 at the end of the project in three years. In order to promote the product, HappyPups will initially set aside $1,000,000 worth of inventory at the beginning of the project and will readjust NWC levels to reflect 10% of Furbo Sales (not including the treats). All inventory will be liquidated at the end of project. However, by introducing the Furbo, HappyPups anticipate that will take away roughly $500,000 in revenue each year from its existing pet camera line. The required return for the project is 22%, and the tax rate is 21% - Spent $375,000 and $40,000 on consumer demand studies and R&D - Sales: 80,000 units, 70,000 units, 60,000 units. - Retail price: $195, Variable Costs $125, and $1,400,000 in fixed costs - 50% of Furbo purchases will result an additional $15 in revenue from Treat sales - Machine to manufacture the product: $2,000,000, depreciated using 3yr MACRS schedule. Will be able to sell for $750,000 at the end of the 3rd - $1,000,000 will be set aside in inventory, and then adjust to 10% of Furbo sales (just the camera), and will be liquidated and recouped at the end of the project - $500,000 in revenue will be lost each year from HappyPup's existing pet camera line. What is the OCF for year 1 ? 3,931,9862,581,9863,141,9863,536,986
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started