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HARD MIKE Company has the following information for its 2020 fiscal period: Sales $3,800,000 Operating Income $585,000 Shareholders' Equity $1,500,000 Average Operating Assets $1,650,000 Minimum

HARD MIKE Company has the following information for its 2020 fiscal period:

Sales

$3,800,000

Operating Income

$585,000

Shareholders' Equity

$1,500,000

Average Operating Assets

$1,650,000

Minimum Required Rate of Return

22%

Required:

  1. What is HARD MIKEs return on investment (ROI)? Briefly explain your findings. (5 marks)

  1. What factors can influence ROI to decrease? Provide at least three reasonable factors for the full mark. Why is this ratio used by many firms? (5 marks)

  1. How increasing operating expenses with no change in sales or operating assets would impact ROI? Briefly explain by providing an example. (5 marks)

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