Hard Rock Caf Global Strategy case in the image below......Briefly describe the strategy change in relation to the 10 decisions of Operations Management........ Provide an

 Hard Rock Café Global Strategy case in the image below......Briefly describe the strategy change in relation to the 10 decisions of Operations Management........

Provide an analysis of where their strategy fits in the Four International Operations Strategies(Global, Transnational, International, Multidomesfic strategy)

 

  

Hard Rock brings the concept of the "experience economy" to its cafe operation. The strategy incorporates a unique "experience into its operations. This innovation is somewhat akin to mass cus tomization in manufacturing. At Hard Rock, the experience con- cept is to provide not only a custom meal from the menu but also a dining event that includes a unique visual and sound experience not duplicated anywhere else in the world. This strategy is suc- ceeding. Other theme restaurants have come and gone while Hard Rock continues to grow. As Professor Constantinos Markides of the London Business School says. "The trick is not to play the game better than the competition, but to develop and play an altogether different game." At Hard Rock, the different game is the experience game. From the opening of its first cafe in London in 1971, during the British rock music explosion, Hard Rock has been serving food and rock music with equal enthusiasm. Hard Rock Cafe has two Canadian outlets, more than 40 US. locations, about a dozen in Europe, and the remainder scattered throughout the world, from Bangkok and Beijing to Beirut. New construction, leases, and investment in remodelling are long term: a global strategy means special consideration of political risk, currency risk, and social norms in a context of a brand fit. Although Hard Rock is one of the