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Hardley sells hamburgers. He faces fixed costs of $18,000 per month and variable production and marketing costs of $2 per hamburger. Market research has developed
Hardley sells hamburgers. He faces fixed costs of $18,000 per month and variable production and marketing costs of $2 per hamburger. Market research has developed the following demand schedule. Which price/volume combination should Yardley choose?
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Price: $12; Quantity: 4,000
Price: $10; Quantity: 5,500
Price: $8; Quantity: 7,000
Price: $6; Quantity: 9,000
Unable to determine
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