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Harland & Wolff in Belfast, North Ireland, makes oceangoing vessels. (It was the company that built the Titanic.) Last year its primary customer was the
Harland & Wolff in Belfast, North Ireland, makes oceangoing vessels. (It was the company that built
the Titanic.) Last year its primary customer was the US government. What would you expect Harland &
Wolff to rely on to promote its vessels?
a. advertising and sales promotion
b. sales promotion
c. personal selling
d. product innovations and direct marketing
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