Harley Davidson are planning to expand their operations in the UK (or a market of your choice but not USA) over the next 24 months, and have asked you to work on a digital marketing plan to help achieve this.

You have been appointed as the Digital Marketing Manager. Your task is to create a marketing plan for Harley Davidson to help support the companies' growth objective, with a special focus on the digital considerations to help the company in their decision making processes. You have specifically been asked to consider the following key areas within the marketing plan;

• Project Objectives
• Segmentation/Target Markets/Positioning
• Digital Marketing Mix
• Conclusions