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Harley Davidson have an extensive customer database with details of purchase demographics and some attitudinal lifestyle data obtained from surveys. The segment they are targeting

Harley Davidson have an extensive customer database with details of purchase demographics and some attitudinal lifestyle data obtained from surveys. The segment they are targeting is upper-class white-collar US males.

Evaluate a range of direct marketing tactics (

postal mail (p-mail) advertising (by postman)

electronic message (email, blogs & social media)

television

print media

door-to-door.) that Harley Davison might use for this segment and explain which tactic/s you would recommend they use and why.

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