Answered step by step
Verified Expert Solution
Question
1 Approved Answer
Harley Davidson have an extensive customer database with details of purchase demographics and some attitudinal lifestyle data obtained from surveys. The segment they are targeting
Harley Davidson have an extensive customer database with details of purchase demographics and some attitudinal lifestyle data obtained from surveys. The segment they are targeting is upper-class white-collar US males.
Evaluate a range of direct marketing tactics (
postal mail (p-mail) advertising (by postman)
electronic message (email, blogs & social media)
television
print media
door-to-door.) that Harley Davison might use for this segment and explain which tactic/s you would recommend they use and why.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started