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Harley-Davidson has chosen to compete in various country markets in Europe and Asia using an export strategy. Go to the Investor Relations section atwww.harley-davidson.com and
Harley-Davidson has chosen to compete in various country markets in Europe and Asia using an export strategy. Go to the Investor Relations section atwww.harley-davidson.com and read the sections of its latest annual report related to its international operations. Why does it seem that the company has avoided developing production facilities outside the United States?
- Which strategic option from your reading for entering foreign markets has HD adopted?
- Why do you think they have adopted this strategy?
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