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Harrah's Entertainment, Inc. Case Study How does the customer worth differ from the observed level of play? Do you think this is important? Why
Harrah's Entertainment, Inc. Case Study
- How does the "customer worth" differ from the observed level of play? Do you think this is important? Why or why not?
- Compare Harrah's Total Gold program to a more contemporary loyalty or other type of customer incentive program (e.g., Starbucks Rewards, etc.) you've encountered in your own experience as a consumer. Do you see any similarities? Differences? Explain.
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In the context of the Harrahs Entertainment case study customer worth refers to the predictive value assigned to a customer based on their potential l...
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Microeconomics An Intuitive Approach with Calculus
Authors: Thomas Nechyba
1st edition
538453257, 978-0538453257
