Harry Target is the owner a small sized mid-level retailer of women's clothing. Annual per store sales is $4.5 millions. He is thinking about quality of the people who will service customers. If he hires more experienced sales people, the buying experience should be better. However, because each sales rep depends more time per customer, the average waiting time to be serviced will increase.

a. Create a goal hierarchy.

b. Create a data matrix.

c. Assign weights to the measures

d. Calculate the utility score and find the best alternative

\begin{tabular}{clcc} \hline & & & Average Waiting \\ Alternative & \multicolumn{1}{c}{ Experience } & Annual Cost (\$) & Time (min) \\ 1 & 3-5 years experience & $256,000 & 3 \\ 2 & 6-10 years & $312,000 & 5 \\ 3 & More than 10 years & $379,000 & 8 \\ \hline \end{tabular} \begin{tabular}{clcc} \hline & & & Average Waiting \\ Alternative & \multicolumn{1}{c}{ Experience } & Annual Cost (\$) & Time (min) \\ 1 & 3-5 years experience & $256,000 & 3 \\ 2 & 6-10 years & $312,000 & 5 \\ 3 & More than 10 years & $379,000 & 8 \\ \hline \end{tabular}