Question
Harvard business Rental car Simulation Orlando only Overall Strategic Considerations What pricing strategy did you use as you played the game? Did you change strategies
Harvard business Rental car Simulation Orlando only
Overall Strategic Considerations What pricing strategy did you use as you played the game? Did you change strategies or maintain the same strategy throughout? If you changed strategy , what caused you to do so? In selecting the objective of your pricing strategy, what were you trying to maximize? (i.e., profit maximization, market share maximization, meet competition, status quo, etc.) Market Demand: Customer Price response function: What differences did you notice between weekday vs. weekend demand? How would you characterize the behavior of each type of customers (business/leisure) response to changes in price? How did you use the observations you made regarding the differences in the segments responses to price change in your pricing strategy? Did you concentrate your pricing in any particular month? In what ways did these differences make the pricing decision more complicated How did you use the observations you made regarding the differences between you and your competitor in pricing strategy? Cost Structure In what ways did you use the breakeven calculator? Capacity Management Was it harder to manage capacity surplus or capacity shortfall Which was more important to manage -surplus or shortfall Competitive Price Moves What did you think the competition was doing? What kind of competitor were you up against How intelligent was your competition? Impact of General Market Conditions Did you observe any patterns in overall demand across the number of periods of the game that you played? Was it a good year of bad year to be managing the business? Why?
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