Has to be from the case : Yeti in 2020: Can Brand Name and Innovation Keep It Ahead of the Competition?

make a strategic group map for the industry. You must identify two dimensions that drive the relative positioning of all relevant firms to create the X and Y axis of the map. These factors are usually criteria that customers use to make purchase decisions. Characterize the importance of each competitor based on market share, or a similar, relevant metric. This is a total of three factors that are used to create the strategic group map. Identify any barriers that might create subgroups of competitors. Identify potential empty space opportunities for movement on either axis, using arrows, and the resulting changes in competitive structure in the industry. Who is the most favourably positioned in the industry and why and who is the least favourably positioned in the industry and why?