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Hasbro launches a new version of its Monopoly board game called Monopoly Super Mario Celebration. Hasbro pays Nintendo a fee to use the Super Mario
Hasbro launches a new version of its Monopoly board game called Monopoly Super Mario Celebration. Hasbro pays Nintendo a fee to use the Super Mario brand. What type of brand alliance does this represent?
family branding
brand licensing
comarketing
brand affinity
brand collaboration
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Wildlife Ecology Conservation And Management
Authors: John M. Fryxell, Anthony R. E. Sinclair, Graeme Caughley
3rd Edition
1118291077, 978-1118291078
