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Hasbro launches a new version of its Monopoly board game called Monopoly Super Mario Celebration. Hasbro pays Nintendo a fee to use the Super Mario

Hasbro launches a new version of its Monopoly board game called Monopoly Super Mario Celebration. Hasbro pays Nintendo a fee to use the Super Mario brand. What type of brand alliance does this represent?
family branding
brand licensing
co-marketing
brand affinity
brand collaboration

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