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Have students: Create an inuencer marketing strategy for a company of your choosing or for Buhi Supply Co. as a part of Mimic Social. 1.

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Have students: Create an inuencer marketing strategy for a company of your choosing or for Buhi Supply Co. as a part of Mimic Social. 1. Find and identity a real-life Inuencer or multiple influencers that your company can leverage to promote their company. 2. Create an inuencer strategy PowerPoint presentation or Word document including the following: 0 Name of the company or brand a Number of followers for the company or brand 0 Review the seven inuencer marketing strategy steps for your company as presented in Chapter 13 section 5 of the textbook: o Goals and KPls for the inuencer marketing campaign a Target market and social media channels they interact with. . identify and find inuencers. include the inuenoers name. profession and number of followers. . o The type of partnership and benets: o What will the brand otter the inuencer? o What will the influencer offer the brand? 0 identify how the company will leverage this inuencer and the types of posts the inuencer will create on behalf of the brand. 3. Upload their PowerPoint presentation to (32

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