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Have the students examine a recent family buying decision (e.g. the purchase of an automobile, television, computer, or vacation). Have them identify the members of

Have the students examine a recent family buying decision (e.g. the purchase of an

automobile, television, computer, or vacation). Have them identify the members of the

family that had an influence on the final decision. Did any individual have more influence

than the others? Have the students identify the dynamics between family members in the

decision-making process. Describe the different role each member played?

short anser describle the different role of each member played.

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