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Have you ever come across this multimedia case Wynton Marsalis & Jazz at Lincoln Center, if so please help me explain the following questions.
Have you ever come across this multimedia case "Wynton Marsalis & Jazz at Lincoln Center", if so please help me explain the following questions. Thanks.
- Why is attendance at jazz at jazz performances declining?
- How would someone revitalize their interest in jazz?
- What are the most important targets in terms of audience?
- How should JALC position jazz? For your target audiences, what would the positioning statement look like? "For...(target market), Jazz is...(most important claim), Among all...(competitive frame), Because...(single most important support).
- What should JALC's goals be and how should it measure progress against them?
- Who are JALC's competitors?
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