Have you ever come across this multimedia case "Wynton Marsalis & Jazz at Lincoln Center", if so please help me explain the following questions. Thanks.

1. Why is attendance at jazz at jazz performances declining?
2. How would someone revitalize their interest in jazz?
3. What are the most important targets in terms of audience?
4. How should JALC position jazz? For your target audiences, what would the positioning statement look like? "For...(target market), Jazz is...(most important claim), Among all...(competitive frame), Because...(single most important support).
5. What should JALC's goals be and how should it measure progress against them?
6. Who are JALC's competitors?