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Have you ever heard anyone call Google a monopoly? Did you know that the company was declared a monopoly in France, where antitrust legislation tends

Have you ever heard anyone call Google a monopoly? Did you know that the company was declared a monopoly in France, where antitrust legislation tends to be stricter than in the United States?

Please respond to the question in a full-page answer or one full paragraph

Follow the URL below to access an article on Google's potential monopoly status and why U.S. regulators are almost as wary as European ones. This article delves into the question of whether it is a bad thing that Google may be a monopoly, which segues into the next question.

Use this URL : http://www.nytimes.com/2010/05/23/technology/23goog.html?pagewanted=all&_r=0

To explain this question: Do you think Microsoft is a monopoly? If yes, is it a bad thing?

please no copy from the web or use someone's answer - I need thorough explanation on both interrelated questions

2 . You are considering opening a new "Fluff-and-Fold" laundry pick-up, cleaning, and delivery service for students. You are uncertain whether sufficient demand exists, and you have questions about when students will need your service most and what level of service they will require. You realize that marketing research can help solve your information needs. You must now decide how to best answer these questions.

1.Define the problem.

2.Design the research project.

3.After consulting any secondary data available, you decide to conduct an exploratory study with students in your classes. Develop openended questions to ask other students that will provide information regarding your hypotheses.

4.Having gained some insight into the problem, you are now ready to conduct a descriptive study. You decide to conduct a survey to further test your refined hypotheses. However, you have several decisions to make regarding this study.

a.What type of sampling approach (random, stratified, area, quota) will you use and why?

b.What survey method (mail, telephone, personal interview) will you use and why?

c.How will you construct the questionnaire? Develop openended, dichotomous, or multiplechoice questions that will test your hypotheses. Remember to remain impartial and inoffensive.

3 : TOMS Shoes Expands One-to-One Model to Eyewear

Summary

TOMS is known for their for-profit philanthropic business model, which allows the company to donate one pair of shoes to a child for every pair of shoes purchased. TOMS is now applying that model to eyewear. For every pair of sunglasses TOMS sells, a person with vision problems in a developing nation receives surgery, prescription glasses, or medical treatment to help restore his or her sight. TOMS takes its obligations for social responsibility seriously by working closely with local humanitarian organizations and striving for a responsible supply chain. Even though they pay higher prices, TOMS' customers feel committed to the company because they know that their purchases are going toward a good cause. Go to Toms.com to learn more about the company.

Questions

1.Do you think TOMS is successful because of its unique products, or is it the firm's approach to social responsibility?

2.How does TOMS manage its supply chain in order to ensure ethical and socially responsible conduct?

3.How does TOMS' business model relate to the understanding of stakeholders and strategic philanthropy?

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Essentials of Marketing Research

Authors: Barry J. Babin, William G. Zikmund

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