Have you ever noticed that the toy department aisles in any typical big-box store are divided into boy and girl sections? Some aisles target boys with Transformers and action figures, while others overflow with dolls and princess costumes promoted to girls. The Lego sets marketed to boys include construction and space exploration. The Lego sets designed for girls, on the other hand, feature shopping and home life. In a nation that has seen significant changes in gender roles and stresses gender equality and equal rights for all, why do toy manufacturers continue to produce and market toys that tell boys to be powerful, adventuresome, and ready for battle? Why are girls specifically encouraged to become nurturing, compassionate individuals who take care of the family and the home? Is the approach that these corporations have taken to selling toys appropriate and ethical? Are they simply providing the toys that boys and girls prefer? Or, are they perpetuating gender stereotypes? What do you think?