Have your group explore starwars.com and www.lucasfilm.com. How do these sites make appeals to their selected audiences? What are the strongest features of the Web sites? Write a brief marketing plan for each of the Web sites to attract more African American, Hispanic American, and Asian American visitors. What do your plans have in common? Predict the success of your marketing planning effort.

Go to catholic.org, www.lds.org, www.scientology.com, and www.baptist.org. Each of these sites expresses thoughts about religion and religious freedom. What techniques do the sites use to stimulate their audiences to follow their messages and commit to participation? How can marketers use religious Web sites to their advantage? Is there a potential conflict of interest or ethical dilemma in using religious Web sites for commercial purposes? Explain