Having brand names run a risk of not selling at the price that are set and losing money if the price is too low. I believe it is easier to bring down prices on certain products without breaking the bank or losing money. There are also laws that prohibit the prices too be too low to make profit. A good example of that is our current gas prices. There are rules that regulate the pricing of these products to lower prices for profit this is why most gas prices in gas are all similar and only very from state to state depending on the taxes and fees that are governed by each State. Do you agree?