Having problems with this problem, doing pretty good with just a little help here and there, until I hit a wall with this one. 2. Select balanced scorecard measures for each company and link the scorecard measures using the framework from Exhibit 11-5. Use arrows to show the casual links between the performance measures and show whether the performance measure should increase or decrease over time. Feel free to create measures that may not be specifically mentioned in the chapter, but nonetheless make sense given the strategic goals of each company