Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Having trouble understanding how to break the pricing down Ambassa... Join a Meeting - ZO.. Bookshelf Ambassa... Online Bookstore |... P Quantitative Assignment 06.1: Pricing

Having trouble understanding how to break the pricing down

image text in transcribed
Ambassa... Join a Meeting - ZO.. Bookshelf Ambassa... Online Bookstore |... P Quantitative Assignment 06.1: Pricing and Revenue V Management B Assignment Directions Using the following scenario create a pricing strategy and explain how you are going to market and price seats in the aircraft. All of the following numbers are fictional: You are a brand new pricing manager and have been tasked to price 1 flight to see how you do. It is a 10 flight hour round trip. The total operating cost for the aircraft, fuel, and crew is $100,000. There are 100 total seats in the aircraft, 10 first/business class and 90 economy. The 4 seats behind first class and the 4 seats in the exit row have extra leg room, but don't recline. The competitor airline is profiting about $50,000 on similar flights. How are you going to prices the seats? What will the prices be for the seats on the aircraft? Be sure to explain why you set the price the way you did

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Retailing Management

Authors: Michael Levy, Barton Weitz, Dea Watson

4th Canadian Edition

70893209, 978-0070893207

More Books

Students also viewed these Marketing questions

Question

How would you frame a proposal for your summer project?

Answered: 1 week ago