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HawksBreeze Inc. ( HBI ) manufactures air purifiers and needs your assistance predicting the demand for its most popular model. In the table below, you
HawksBreeze Inc. HBI manufactures air purifiers and needs your assistance predicting the demand for its most popular model. In the table below, you will find the actual demand data from the last months.
Rounding instructions:
Carry all calculations to at least three decimal places.
Enter all forecasts rounded to the nearest tenth one decimal place
Enter MAPE as a percentage rounded to the nearest hundredth of a percent eg should be entered as
a In the past HBI has relied on two qualitative approaches for its forecasting: Survey of its sales force; and Executives' opinion. Over the past months, the mean absoulte percent error MAPE for the forecast from executives has been The forecast based on sales force projections is provided below. Compute the MAPE for this forecast and determine which of the two forecasts has performed better over the past months.
Month Actual Demand Sales Force Forecast
MAPE for Forecast based on Sales Force Projections: Numeric Response Edit Unavailable. not attempted, incorrect.
Which forecast performs better according to the MAPE? Award any ties to the Sales Force Not attempted.
b Going forward HBI would like to rely on a more quantitative approach using time series methods. Compute an exponential smoothing forecast for Month with alpha
F Numeric Response Edit Unavailable. not attempted, incorrect.units.
c Compute a weighted moving average WMA forecast for Month with weights of wt and wt
F Numeric Response Edit Unavailable. not attempted, incorrect.units.
d One key executive would like for you to incorporate trend into your forecast by applying a double exponential smoothing approach starting in Month The executive asks you to use values of alpha beta and start with initial estimates for Period of S and T Complete the table to enter the correct double exponential smoothing forecast.
Period Actual Demand
St
Tt
Dbl Exp. Smoothing Forecast
alpha beta
Numeric Response Edit Unavailable. not attempted, incorrect. Numeric Response Edit Unavailable. not attempted, incorrect. Numeric Response Edit Unavailable. not attempted, incorrect.
Numeric Response Edit Unavailable. not attempted, incorrect.
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