Hawthorn Leisure Works (HLW) offers tennis courts and other physical fitness facilities to its members. The clubhas 2000 members. Revenue is derived from annual membership fees and hourly court fees. The annualmembership fees are:Individual $45Student 30Family 100Approximately half the members are 'family', and the remaining memberships are split equally betweenindividuals and students. For the next two financial years, the hourly court fees are $8 and $12, depending onthe season and the time of day (prime versus non-prime time). There are 10 courts at each club. The courts areavailable for 12 hours per day, from 9 am to 9 pm.The peak tennis season runs from October to April (181 days). During this period, court usage averages from 90to 100 per cent of capacity during prime time (5 to 9 pm) and from 50 to 60 per cent of capacity during theremaining hours (9 am to 4 pm). Daily court usage during the off-season averages from only 20 to 40 per cent ofcapacity, and is charged at $6 per hour. All of HLW's memberships expire at the end of September. A substantialamount of the cash receipts is collected during the early part of the tennis season due to the renewal of annualmembership fees and heavy court usage. However, cash receipts are not as large in autumn and dropsignificantly in the winter months.For the start of the new financial year on 1 October, HLW is considering introducing a new membership and feestructure in an attempt to improve its cash flow planning. Under the new membership plan, only an annualmembership fee would be charged, rather than a membership fee plus hourly court fees. There would be twoclasses of membership, with annual fees as follows:Individual $300Family 500The annual fee would be collected in advance at the time the membership application was completed. Memberswould be allowed to use the tennis courts as often as they wished during the year under the new plan. All futurememberships would be sold under these new terms. A special promotional campaign would be instituted toattract new members and to encourage current members to remain with the club. The annual fees for individualand family memberships would be reduced to $250 and $450 respectively if members pay for their yearlymemberships in advance during the two-month promotional campaign.Hawthorn Leisure Works' management estimates that 70 per cent of the current members will continue with theclub, and student members would convert to individual membership. The most active members (45 per cent ofthe current members) would pay the yearly fee in advance and receive the special fee reduction, while theremaining members who continued would renew memberships in October. Those members who would not rejoinare not considered active (that is, they play five times or less during the year). Management estimates that theloss of members would be offset fully by new members within six months of instituting the new plan. These new 6members would pay a proportional amount of the yearly fee on joining. Furthermore, many of the new memberswould be individuals who would play during non-prime time. Management estimates that adequate court time willbe available for all members under the new plan.If the new membership plan is adopted, it would be instituted at the start of the new financial year (1 October),which is the start of the tennis season. The special promotional campaign would be conducted during Augustand September, prior to the start of the new financial year.Required:Your consulting firm has been hired to help HLW to evaluate its new fee structure. Write a letter to the club'smanaging director dealing with the following issues:1 Will HLW's new membership plan and fee structure improve its ability to plan its cash receipts? Explain youranswer.2 Estimate the effect on sales revenue resulting from the planned change in fee structure for the next financialyear, which starts 1 October and ends on 30 September. State any assumptions that you need to make.3 Hawthorn Leisure Works should evaluate the new membership plan and fee structure completely before itdecides to adopt or reject it.(a) Identify the key factors that HLW should consider in its evaluation.(b) Explain what type of financial analyses HLW should prepare in order to make a complete evaluation.4 Explain how HLW's cash management practices may differ from the present if the new membership plan andfee structure are adopted.

Unit: ACC203 - Management Accounting Submission Date: 19-August-2016 before 23.59 pm Weighting: The assignment is worth 40% of the total unit weight. Instructions: 1. 2. 3. 4. 5. 6. Students are required to cover all stated requirements. Your answer must be both uploaded to Moodle in word file and handed over a printed copy. You need to support your answers with appropriate Harvard style references where necessary. Only include information in your appendixes that has been directly referred to in the body of your document. Include a title/cover page containing the subject title and code and the name, student id numbers. Please save the document as ACC203AT2_first name_Surename_Student Number Eg:ACC203AT2_John_Smith_20140000 1 You are required to finish each of these questions, total 40 marks. Please give the solutions in detail, show calculations and submit the solutions to Moodle using a single file, it can be Excel format, Word format or PDF format, no requirement on word limits, if use any references, please refer to APA style. Question 1: Activity-based costing (15 marks) East Coast Marine Ltd (ECM) manufactures parts for small marine craft. Over the past decade, ECM's management has met its goal of reducing its reliance on government contract work to 50 per cent of total sales. ECM is now equally reliant on commercial sales and government contracts. Traditionally, the costs of the Material Handling Department have been allocated to direct material as a percentage of direct material dollar value. This was adequate when the majority of the manufacturing was homogeneous and related to government contracts. Recently, however, government auditors have rejected some proposals, stating that 'the amount of Material Handling Department costs allocated to these proposals is disproportionate to the total effort involved'. Eloise Smith, the newly hired cost accounting manager, was asked by the manager of ECM's Government Contracts Unit, Paul Jones, to find a more equitable method of allocating the Material Handling Department costs to the user departments. Her review has revealed the following information: The majority of the direct material purchases for government contracts are high-dollar, low-volume purchases, while commercial materials represent low- dollar, high-volume purchases. Administrative departments such as Marketing, Finance and Administration, Human Resources and Maintenance also use the services of the Material Handling Department on a limited basis but have never been charged in the past for material handling costs. One purchasing manager with a direct phone line is assigned exclusively to purchasing high-dollar, lowvolume material for government contracts on an annual salary of $36 000. Employee on-costs are estimated to be 20 per cent of the annual salary. The annual costs of the dedicated phone line are $2800. The components of the Material Handling Department's budget for the coming year, as proposed by Lindley's predecessor, follow. Payroll Employee on-costs Telephone Other utilities Materials and supplies Depreciation Direct material budget: Government contracts Commercial products $180 000 36 000 38 000 22 000 6 000 6 000 2 006 000 874 000 Smith has estimated the number of purchase orders to be processed in the coming year as follows: Government contracts* 80 000 Commercial products 156 000 Marketing 1 800 Finance and Administration 2 700 2 Human Resources Maintenance Total * Exclusive 500 1 000 242 000 of high-dollar, low-volume materials. Smith has recommended to Jones that material handling costs should be allocated on a per purchase order basis. Jones realises that the company has been allocating to government contracts more material handling costs than can be justified. However, the implication of Smith's analysis could be a decrease in his unit's earnings and, consequently, a cut in his annual bonus. Jones told Smith to 'adjust' her numbers and modify her recommendation so that the results will be more favourable to the Government Contracts Unit. Being new in her position, Smith is not sure how to proceed. She feels ambivalent about Jones' instructions and suspects his motivation may not be in the best interest of ECM. To complicate matters for Smith, the company's new managing director has asked her to prepare a three-year forecast of the Government Contracts Unit's results, and she believes that the newly recommended allocation method would provide the most accurate data. However, this would put her in direct opposition to Jones' directives. Smith has assembled the following data to project the material handling costs over the next three years: The number of purchase orders increases 5 per cent per year. The ratio of government purchase orders to total purchase orders remains at 33 per cent. Total direct material costs increase 2.5 per cent per year. Material handling costs remain the same percentage of direct material costs. Direct government costs (payroll, employee on-costs, and direct phone line) remain constant. In addition, she has assumed that the cost of government material in the future will be 70 per cent of total material. Required: 1 Calculate the material handling rate that would have been used by Eloise Smith's predecessor at East Coast Marine. 2 Calculate the revised material handling costs to be allocated on a per purchase order basis. 3 Discuss why purchase orders might be a more reliable cost driver than the dollar amount of direct material. 4 Calculate the difference due to the change to the new method of allocating material handling costs to government contracts. 5 Prepare a forecast of the cumulative dollar impact over a three-year period (based on the coming year plus 2 more years) of Eloise Smith's recommended change for allocating Material Handling Department costs to the Government Contracts Unit. Round all calculations to the nearest whole number. 6 Referring to the standards of ethical conduct for accountants described in Chapter 1: (a) Discuss why Eloise Smith has an ethical conflict. (b) Identify several steps that Smith could take to resolve the ethical conflict. 3 Question 2: Pricing & possible plant closure (15 Marks) Handy Household Products Ltd is a multiproduct company with several manufacturing plants. The Fremantle plant manufactures and distributes two household cleaning and polishing compounds, standard and commercial, under the Clean & Bright label. The forecast operating results for the first six months of the current year, when 100000 boxes of each compound are expected to be manufactured and sold, are presented in the following statement: Clean & Bright Compounds, Fremantle plant Forecast results of operations for the six-month period ending June 30 (in $'000s) Standard $2000 Sales Cost of goods sold Gross profit Commercial $3000 Total $5000 1600 1900 3500 $ 400 $1100 $1500 $ 400 $ 700 $1100 Selling and administrative expenses: Variable Fixed* 240 QQ Total selling and administrative expenses $ 640 $1060 $1700 Profit (loss) before taxes $ (240) $ 40 = $ (200) *The fixed selling and administrative expenses are allocated between the two products on the basis of dollar sales volume. The standard compound sold for $20 a box and the commercial compound sold for $30 a box during the first six months of the year. The manufacturing costs are presented in the schedule below. Each product is manufactured on a separate production line. Annual normal manufacturing capacity is 200 000 boxes of each product. However. the plant is capable of producing 250 000 boxes of standard compound and 350000 boxes of commercial compound annually. Cost per box Direct material Direct labour Variable manufacturing overhead Fixed manufacturing overhead Total manufacturing cost Variable selling and administrative costs Standard Commercial $7.00 4.00 $8.00 4.00 1.00 4.00 $16.00 $4.00 2.00 5.00 $19.00 $7.00 The following schedule reflects the consensus of top management regarding the price-volume alternatives for the Clean & Bright products for the last six months of the current year. These are essentially the same alternatives management had during the first six months of the year. Standard compound Commercial compound Alternative prices (per box) Sales volume (in boxes) Alternative prices (per box) Sales volume (in boxes) $18 120000 $25 175000 20 100000 27 140000 21 90000 30 100000 22 80000 32 55000 23 50000 35 35000 4 Handy Household Products' top management believe that the loss for the first six months reflects a tight profit margin caused by intense competition. Management also believe that many companies will leave this market by next year and profit should improve. Required: 1. What unit selling price should management select for each of the Clean & Bright compounds for the remaining six months of the year to maximise profit? Support your selection with appropriate calculations. 2. Independently of your answer to requirement 1, assume that the optimum alternatives for the last six months were as follows: a selling price of $23 and volume of 50 000 boxes for the standard compound, and a selling price of $35 and volume of 35 000 boxes for the commercial compound. (a) Should management consider closing down the plant's operations until January 1 of the next year in order to minimise its losses? Support your answer with appropriate calculations. (b) Identify and discuss the strategic factors that should be considered in deciding whether the Fremantle plant should be closed down during the last six months of the current year. Question 3: Budgeting (10 Marks) Hawthorn Leisure Works (HLW) offers tennis courts and other physical fitness facilities to its members. The club has 2000 members. Revenue is derived from annual membership fees and hourly court fees. The annual membership fees are: Individual Student Family $45 30 100 Approximately half the members are 'family', and the remaining memberships are split equally between individuals and students. For the next two financial years, the hourly court fees are $8 and $12, depending on the season and the time of day (prime versus non-prime time). There are 10 courts at each club. The courts are available for 12 hours per day, from 9 am to 9 pm. The peak tennis season runs from October to April (181 days). During this period, court usage averages from 90 to 100 per cent of capacity during prime time (5 to 9 pm) and from 50 to 60 per cent of capacity during the remaining hours (9 am to 4 pm). Daily court usage during the off-season averages from only 20 to 40 per cent of capacity, and is charged at $6 per hour. All of HLW's memberships expire at the end of September. A substantial amount of the cash receipts is collected during the early part of the tennis season due to the renewal of annual membership fees and heavy court usage. However, cash receipts are not as large in autumn and drop significantly in the winter months. For the start of the new financial year on 1 October, HLW is considering introducing a new membership and fee structure in an attempt to improve its cash flow planning. Under the new membership plan, only an annual membership fee would be charged, rather than a membership fee plus hourly court fees. There would be two classes of membership, with annual fees as follows: Individual Family $300 500 The annual fee would be collected in advance at the time the membership application was completed. Members would be allowed to use the tennis courts as often as they wished during the year under the new plan. All future memberships would be sold under these new terms. A special promotional campaign would be instituted to attract new members and to encourage current members to remain with the club. The annual fees for individual and family memberships would be reduced to $250 and $450 respectively if members pay for their yearly memberships in advance during the two-month promotional campaign. Hawthorn Leisure Works' management estimates that 70 per cent of the current members will continue with the club, and student members would convert to individual membership. The most active members (45 per cent of the current members) would pay the yearly fee in advance and receive the special fee reduction, while the remaining members who continued would renew memberships in October. Those members who would not rejoin are not considered active (that is, they play five times or less during the year). Management estimates that the loss of members would be offset fully by new members within six months of instituting the new plan. These new 5 members would pay a proportional amount of the yearly fee on joining. Furthermore, many of the new members would be individuals who would play during non-prime time. Management estimates that adequate court time will be available for all members under the new plan. If the new membership plan is adopted, it would be instituted at the start of the new financial year (1 October), which is the start of the tennis season. The special promotional campaign would be conducted during August and September, prior to the start of the new financial year. Required: Your consulting firm has been hired to help HLW to evaluate its new fee structure. Write a letter to the club's managing director dealing with the following issues: 1 Will HLW's new membership plan and fee structure improve its ability to plan its cash receipts? Explain your answer. 2 Estimate the effect on sales revenue resulting from the planned change in fee structure for the next financial year, which starts 1 October and ends on 30 September. State any assumptions that you need to make. 3 Hawthorn Leisure Works should evaluate the new membership plan and fee structure completely before it decides to adopt or reject it. (a) Identify the key factors that HLW should consider in its evaluation. (b) Explain what type of financial analyses HLW should prepare in order to make a complete evaluation. 4 Explain how HLW's cash management practices may differ from the present if the new membership plan and fee structure are adopted. 6