HBB's development of 11 variations of beer coupled with the influx of customer demand increasing, presents an opportunity for HBB to diversify product offerings which would lead to new market penetration and increased profitability. HBB's susceptibility to obstacles such as economic downturns, strict government regulations, changing consumer preferences combined with direct competition consisting of market dominators and price increases poses a threat to HBB's future impacting sales and overall market share presence