HBP Brief Case: Wiikano Orchards by Benson P. Shapiro, Katherine B. Hartman (9-918-517) : Please refer internet.

 

Questions: 

 1.    Describe the farming and juice production industries. What are the most important characteristics of these industries?                                                              

2.    Conduct a SWOT analysis for Wiikano Orchards. What are the most serious issues related to the company? What are the most serious issues related to the market conditions—e.g., industry, consumers, channels of distribution, and/or competitors?  

3.    Describe Wiikano's revenue and cost structure. Are there areas that can be modified easily?                                                                                                      

4.    Summarize the proposal. To what extent do you believe each component of the proposal solves the issues you identified in the SWOT analysis?                           

5.    Calculate the financial impact of the various alternatives. Assess the likelihood of success of each. Which is most/least attractive? Which do you believe is appropriate given the case information?