Hcm 325

HCM 325 Module Two Journal Guidelines and Rubric In this journal, you will have the opportunity to reflect on your experience with healthcare in identifying the unique aspects of healthcare marketing. After watching TED Talk: Why Don't Patients Behave Like Consumers? (13:04) (a captioned version of the video is available here), consider a healthcare product/service experience purchased by you, a family member, or a friend, and answer the following questions: 1. Was this a discretionary purchase? Explain. Were you the primary or secondary consumer? In other words, were you the decision maker regarding the purchase, or did others influence you? Nim How do healthcare consumers differ from other consumers when making purchase decisions? Describe at least three differences, and use examples to illustrate. 4. How does looking at your experience help you to understand healthcare consumer behavior? Journal activities in this course are private. Only the instructor can view and comment on your assignments. Rubric Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value Discretionary Purchase Describes whether purchase was Describes whether purchase was Does not describe whether discretionary and explains why or discretionary but does not explain purchase was discretionary why not Consumer Type Determines whether purchaser Determines whether purchaser Does not determine whether was primary or secondary and was primary or secondary, but purchaser was primary or explains decision or influence does not explain decision or secondary influence Healthcare Consumers Discusses how healthcare Discusses how healthcare Does not discuss how healthcare consumers differ from other consumers differ from other consumers differ from other consumers when making purchase consumers when making purchase consumers when making purchase decisions, and supports with decisions, but does not support decisions examples with examples Reflection Reflects on experience in Reflects on experience with Does not reflect on experience in explaining differences in healthcare purchases, but does explaining differences in healthcare consumer behavior not explain how reflection assists healthcare consumer behavior in understanding healt