he Art of Business Wars Discussion Forum: Barbie and the iPhone

Discussion Forum: Marketing Strategies and Product Positioning in Business

Analyze the effectiveness of marketing strategies and product positioning in two iconic business cases. Students are required to read "Building the Dream House: Barbie and Mattel" from Chapter $1$ and "Pocket Position: iPhone versus Blackberry" from Chapter $4$ of $"$Th Art of Business Wars."

READING & REFLECTION QUESTIONS

Building the Dream House: Analyze Ruth Handlltys marketing strategy for Barbie. Determine whether it was a mass marketing or segmented marketing approach and explain your reasoning. Discuss how understanding her customers contributed to Barbie's success

Pocket Position: Explain how Apple's product positioning contributed to becoming one of the world's most successful companies. Evaluate the fiPhone's success and Blackberry's decline in the market. Share your thoughts on potential competitors to the iPhone.

Your initial post should thoroughly address each of these questions.

RESPONSE POST INSTRUCTIONS

After your initial post, engage with at least two clas

Simple affirmations like "Yes" or "I agree". are not sufficie

Desk $1$