Question
he chapter opener, page 301, discusses how DASANI was able to use creative advertising to reposition the brand and make it the leading brand of
he chapter opener, page 301, discusses how DASANI was able to use creative advertising to reposition the brand and make it the leading brand of bottled water.
1. Evaluate the creative strategy(s) used by the Lambesis Agency for DASANI bottled water as well as the two line extensions, DASANI Drops and DASANI Sparklin,giving attention to the type of creative appeals used as well as the advertising execution. Why have they been effective?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
