Question
he downside to creating this event is that it will be very expensive to set up, as we would need to create a global industry
he downside to creating this event is that it will be very expensive to set up, as we would need to create a global industry event from scratch. Our current budget for such an event calls for $2,000,000. Would you like us to set up this industry conference for $2,000,000?
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Step: 1
Given the significant expense involved in setting u...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
