He wants to open a chain of restaurants by introducing travel and air restaurant to SA. He has the opportunity to by into a successful restaurant chain that has managed to survive COVID and all stores are open and boasting a % market growth. But the cost is R 5 million My friend is confused and seeks guidance to make the right choice.

critically discuss porters 3 generic strategies and advise my friend on which competing or generic strategy is best suited for this business. Motivate your response based on relevant theory and give examples were applicable