He wants to open a chain of restaurants by introducing travel and air restaurant to SA. He has the opportunity to by into a successful restaurant chain that has managed to survive COVID and all stores are open and boasting a % market growth. But the cost is R 5 million My friend is confused and seeks guidance to make the right choice

critically discuss the four elements of the balanced scorecard, and elaborate on how my friend can enhance their performance by devising one objective under each of the 4 elements of the balanced scorecard. good responses will incorporate examples where possible