Headquartered in Cupertino, California, Apple Inc. has expe- grasp on the marketing concept, However, in order for a rienced many challenges throughout its business history. In company to remain competitive, it must continually focus 1997, the company's share price was \$3.30. By checking its efforts on planning and goal setting. Apple continued to the price today, you can see the unbelievable gains in price. expand its product lines as part of the strategic plan. That Apple regularly places very highly on lists of "most admired same year it introduced the iPhone, which revolutionized the companies," and to millions of consumers, the Apple brand cellular phone industry. Apple did the same to the computer embodies quality, prestige, and innovation. Its ability to industry in 2010 with the introduction of the iPad. While anticipate and fulfill customer needs has made the company the iPod was not the first MP3 player and the iPad wasn't the world's most valuable publicly traded company, with the first tablet, these products are viewed as the industry established the company as a leader in retail stores for elec- succeed. new product lines within the electronics industry. In 2001, As Apple continued to introduce products, the company Apple satisfied customers' desires for portable music with developed and incorporated a creative tactical goal of evanthe launch of the iPod-a portable music player that forever gelizing. The concept of evangelism has been an important iThanes, the music industry. The company also introduced component of Apple's culture, and this was particularly true iTunes, a type of "jukebox" software that allowed users to under Steve Jobs. Corporate evangelists are people who nize and manage their personalized song libraries. Two years had a chief evangelist whose job was to spread the message later Apple introduced the online iTunes Store, in which about Apple and gain support for its products. However, as users could download millions of their favorite songs for the name evangelism implies, the role of an evangelist takes $0.99 each. In 2007, Jobs announced that Apple Computer, Inc. pany and will spread that belief to others, who in turn will Would be renamed Apple Inc., demonstrating the company's convince other people. Therefore, evangelists are not only Explain the difference between price and non-price competition and discuss which type of competition you think Apple Inc.'s iPhone engages in and why? WORD EXPECTATION - minimum 200 words for this question, maximum no limit