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Health tech brands are becoming new trends. At least 15 million people use online medical apps such as AloDokter, HaloDoc and Doctor Anywhere. A. Assess

Health tech brands are becoming new trends. At least 15 million people use online medical apps such as AloDokter, HaloDoc and Doctor Anywhere. A. Assess the existing content of Doctor Anywhere and describe its: Audience persona Brand positioning / USP Content inventory B. At which level is Doctor Anywhere in the Relevance Maturity Matrix? Explain why.

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