Healthcare organizations use various methods to collect and report data when conducting market research. Organizations need to establish ethical standards for the research process, from how this data is collected to who it is when they collect it and how they report it. Select a data collection or reporting method used in healthcare marketing research and reflect on related ethical considerations.

References

Berkowitz, E. N. (2022).Essentials of Health Care Marketing.Burlington, MA: Jones & Bartlett Learning.