Question
Healthy Alternatives Proposal to sell snacks and beverages at local schools For years, a controversy has been brewing over the amount of junk food and
Healthy Alternatives
Proposal to sell snacks and beverages at local schools
For years, a controversy has been brewing over the amount of junk food and soft drinks being
sold through vending machines in local schools.
Schools benefit from revenue-sharing
arrangements, but parents and health experts are concerned about the negative effects of
these snacks and beverages.
You and your brother have almost a decade of experience running
espresso and juice stands in malls and on street corners, and you'd like to find some way to
expand your business into schools.
After a quick brainstorming session, the two of you craft a
plan that makes good business sense while meeting the financial concerns of school
administrators and the nutritional concerns of parents and dietitians.
Here are the notes from
your brainstorming session:
Set up portable juice bars on school campuses, offering healthy fruit and vegetable
drinks along with simple, healthy snacks
Offer schools 30 percent of profits in exchange for free space and long-term contracts
Provide job training opportunities for students (such as during athletic events)
Provide detailed dietary analysis of all products sold
Establish a nutritional advisory board composed of parents, students, and at least one
certified health professional
Assure schools and parents that all products are safe (for example, no stimulant drinks,
no dietary supplements)
Support local farmers and specialty food preparers by buying locally and giving those
vendors the opportunity to test-market new products at your stands
Based on the ideas listed, draft a formal proposal to the
local school board,
outlining your plan
to offer healthier alternatives to soft drinks and prepackaged snack foods.
In addition to
conducting some research on similar projects, you can invent necessary information
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