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Heavenly Coffee, a local coffee chain, is considering building multiple, new locations. Which of the following factors should the firm exclude from the evaluation of
Heavenly Coffee, a local coffee chain, is considering building multiple, new locations. Which of the following factors should the firm exclude from the evaluation of the project? The installation costs associated with the purchase of a new espresso machine. None of the above. The firm should include all these dimensions in the project's evaluation. Possibility of lower sales in existing stores as a result of the new stores. Initial increases in inventory associated with stocking the new shops
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