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Hector is involved in the buying centre of a large organization. He ultimately will determine whether to buy, what to buy, how to buy, or

Hector is involved in the buying centre of a large organization. He ultimately will determine whether to buy, what to buy, how to buy, or where to buy. What role does Hector play in this situation?

Multiple Choice

Initiator

Influencer

Decider

Buyer

Gatekeeper

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