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Hefty Eatery is considering expanding operations beyond its healthy sandwiches. Jim Axelrod, vice president of marketing, would like to add a line of smoothies with
Hefty Eatery is considering expanding operations beyond its healthy sandwiches. Jim Axelrod, vice president of marketing, would like to add a line of smoothies with a similar health emphasis. Each smoothie would include two free health supplements, such as vitamins, antioxidants, and protein. Jim believes smoothie sales should help fill the slow midafternoon period. Adding the line of smoothies would require purchasing additional freezer space, machinery, and equipment. Jim provides the following projections of net sales, net income, and average total assets in support of his proposal.
Sandwiches Only Sandwiches and Smoothies
Net sales $ $
Net income
Average total assets
Required:
Calculate Hefty Eaterys return on assets, profit margin, and asset turnover for sandwiches only.
Calculate Hefty Eaterys return on assets, profit margin, and asset turnover for sandwiches and smoothies.
Based on these ratios, what recommendation would you make if Hefty Eatery is considering expanding operations beyond its healthy sandwiches?
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