Heidi, the found of Camp Bow Wow, started a franchise instead of only having one location in part because:

She had experience in founding other franchises, but her real dream was to build a business around animals.

She needed to recover the money she had wasted from the settlement in her late husband's plane crash lawsuit.

She had her fill of corporate life and wanted to try building her own company.

It allowed her to work at realizing her vision and building the brand rather than the day$-$to$-$day operations of the business.